What’s up with your pricing?

I’ve been wanting to write about our Event Wizard pricing for some time.  Not what the pricing is, but why it is.

Event Wizard used to be based on a single per registration fee.  It didn’t matter if you had a very simple event registration form that captured basic information, or a complex conference registration form with many options.  This was great if you were the one running the complex registration form, but it wasn’t that great if you were the one running the very simple event.

When we released Event Wizard 5.0 we saw an opportunity to restructure our pricing so that our customers could decide what functionality they needed on any given registration form and have their per registration fee reflect that.

Gone are the days of paying $4.00 per registration for every registration you process.

How does it work?  Quite easy really, you simply start building your event and before making it live you choose the additional functionality your form requires in the A La Carte fees section ().  These are the A La Carte items you can choose from:

• Session capacities on radio buttons, dropdown lists, and checkboxes
• Fee item capacities
• Capacity management on discount codes
• Unlimited fee items (default is 5)
• Automatic price increases based on a date
• Unlimited number of discount codes (default is 5)

If you’d like to test out how the A La Carte items affect the per registration cost, please go here http://www.event-wizard.com/pricing/ and try out the handy cost calculator.

Don’t forget to choose your items before making your form live.  After you make your form live the appropriate amount of credits will be deducted from your account each time someone completes a registration.

So, to answer the question “What’s up with your pricing?”  The answer is simple – We don’t think it’s fair to charge you full price if you’re not using the full software.

The quiet little branding promo

Since launching the new Event Wizard 5.0 last August we've done a few promotions to encourage users to explore some of it's more advanced features.  One such promotion we ran, and continue to run, is a free branded template in your Event Wizard 5.0 account.

The purpose of which was two-fold.  One, so customers that needed to follow brand guidelines when designing forms had a template ready and waiting for their custom form fields when they wanted, and two, it showcases the very powerful theme builder feature in Event Wizard 5.0.

Why am I telling you this?  Well, I personally think this is one promotion that everyone can get some use out of.  The problem though, it's kind of shy.  Not really advertised, not displayed on the Event Wizard website, no balloons or giant inflatable gorilla standing atop the DotCom Your Event offices with "FREE branded template" scribbled across it.  Usually it just comes up in conversation with clients in a "Hey, we'll create a branded template for you free of charge you know!" kind of way.

So, here it is again, our FREE corporate branded template promotion.  If your company must work within corporate brand standards and you require a template within your Event Wizard account that will meet these standards, let us know.  The template can be used at anytime for any event.  This is especially useful if you have multiple office locations and need everyone on the same page when it comes to your registration form designs.

It's really as easy as that.

Event Wizard Going Live Checklist

Nice registration form, it looks good, now let's go live - WAIT! If you're new to Event Wizard it's important to ensure certain Event Task List items have been taken care of before going live. Use this list for your first few events to ensure maximum success.

For this checklist we'll assume all your graphics and form fields have already been set-up. If you need assistance in that area see How to get started with Event Wizard.

Event
A La Carte Fees	If you need any of the added benefits of these A La Carte fees make sure you've enabled them before going live as you are unable to after going live.
Event Properties	Have one more look through this section to ensure all your event properties are set-up. This section will affect your registrants experience.
Registration Form
Registration Limit	Does your event have a capacity?  If so, enter the number in this section.
Edit Closed Message	Creating a closed message is a great way to let your registrants know that online registration is closed, but that you may be taking a waiting list or will be accepting onsite registrations.
Email
Each of the confirmation emails is an important element of the registration process. Your registrants will expect to receive an email after registering so depending what you have enabled make sure to have the correct messages going out.
Registration Confirmation	This is your standard confirmation email that should go out to everyone that registers.
Payment Confirmation	If you are charging registration fees on your form this email should be used to send invoices with instructions for offline payments, or copies of paid invoices.
Group Leader Confirmation	When Group Registration is enabled you should fill this email out. It is different than the Registrant Confirmation email in that it goes to the leader of a group, so be sure to include information specific to the group leader. The other group members will receive a copy of the Registration Confirmation email.
Change of Group Leader	As an administrator you have the ability to change the leader of a group. When you do this you can let the new leader know by having this email send a notification of the change.
E-commerce
When you have registration fees set-up on your form this section will make sure your payment process is crystal clear.
Payment Process	Fill out this section as completely as possible to ensure there is no confusion when your registrants are paying their event fees.
Offline Payment Instructions	If you've enabled offline payment methods like cheque/check or Purchase Order it's important to edit the payment instructions so registrants know where to send their fees.
Add Discount /Complimentary Code	If you plan on offering a discount or complimentary registration this section is where you'll set-up your codes and then apply them to the fee items they affect. You must set-up all of your registration fees before adding any discount/complimentary codes.
Purchase Credits
	The last thing you'll need to do before making your event live is to purchase credits for your registrations.  To do this, click the Credits icon in the main menu and follow the shopping cart steps. Remember, we'll notify you when your credits are low, they never expire and they can be used for any event.  Unsure how many credits you require?  Use our pricing calculator here.
Promote
	Now that you've built your registration form and your about to go live make sure your getting the word out with our integrated social media and promotion tools.

Ok, now that we've checked over your form, let's go back to the beginning.  Nice registration form, it looks good, now let's go live!

How to get started with Event Wizard

You've opened up your new Event Wizard account and your ready to create your first registration form, but, you're not sure what to do next. We know what it's like using new software and being pressed for time, so read on to find out how to get started with Event Wizard.

The first thing to know about Event Wizard is that you can access any portion of the software through the main menu. The main menu is the series of icons that run along the top of your screen much like the menu on a Mac.

Almost every item within the software that might require an explanation has a green question mark next to it (). Hover your mouse over the question mark and a little help menu will appear.

You may have already started an event when you signed up but for this purpose we'll start from scratch.

Creating an event

Click the Create an Event icon and start by filling out each field. You're able to update the 'Event Properties' at anytime so if you're unsure on those don't worry.

The next screen is where you'll choose the languages your registration will be offered in. If you do not see your language listed here it can be added manually through the 'Manage Languages' section () in the main menu.

After you've chosen your languages it's on to the A La Carte services. This is where you'll decide how much functionality you require on your registration form. As you add services your credits will raise and eventually max out after three services are chosen. After three services are chosen the rest can be added at no charge. Why do we have A La Carte services? Simply put, it's not fair to charge you full price for Event Wizard if you're not using its full functionality.

The last two steps will decide your theme and template. Pick the template that best matches the fields you want on your form. Remember, you can delete/change/add fields as much as you would like so don't feel stuck with only the fields shown in your template. These fields are simply there to help you build your form and cut down on time. If you've already had an event you can copy over the fields by choosing the old event in the dropdown labeled '...Or copy from an existing event'.

Just like the templates section you can either pick a pre-loaded system theme on the next screen or use a theme you've created in the 'My Themes' section in the main menu. If you would like to create a custom theme see How to Create a Custom Theme in Event Wizard.

After you have completed the initial steps you will land on your event's Task List. This is the area of the software you will spend the most time in when setting up your event. If you've found yourself logged out or in another area follow this path to get back to the Task List: Click My Events>>>Find your event listed>>>Click the edit icon next to your event ().

Adding Your Event Graphics

One of the greatest things about Event Wizard is the ability to fully customize your registration form. The easiest way to do this is to create a custom theme and to upload your own header & footer.  Use these areas to give your form a professional look, just like this (click image for full size):

Uploading your graphics is first done through the 'My Files' main menu item (). To add your file click Upload New File, search your local drive and double click the file; done! Supported file types include .jpg, jpeg, .gif, .png, .pdf, .xls, .xlsx, and .swf.

Let's assume the file you uploaded was for your header. After you've uploaded your header go back to the 'Event Task List' and click the Event Header. We've added some default text to help you get started so feel free to overwrite that with your own text or delete altogether. Keep your cursor centre justified and click the Image icon in the header, find the image, click OK and Save; it's as easy as that! If you want to carry through the graphics to your Footer or want to add sponsor logos etc., follow the same steps.

Adding, deleting & updating registration form fields

The main purpose of your registration form is to collect registrations successfully. To ensure you are gathering all of the necessary information, make use of the 'Add a Form Field' & 'Edit/Move/Hide Form Fields' areas under the Registration Form section.

  

Adding a form field is as easy as choosing the field type you want, filling out the question for that field and clicking save. Each time you add a new field it appears at the bottom of your registration form. To change the fields position click 'Edit/Move/Hide Form Fields' and click and drag the field to the desired position.

There are explanations for each field within Event Wizard but if you'd like to bookmark a list see our Event Wizard Field Types Legend.

Continue working your way down the Event Task List filling out the sections that are relevant to your event. Once you are ready to go live read our Event Wizard Going Live Checklist.

If you need assistance send us an email at techsupport@event-wizard.com or call us 1.877.778.7873, we are happy to help.

Event Wizard Field Types Legend

Event Wizard has a variety of fields to help you create the perfect registration form for your event.  Use this legend to help understand how each field type will work and how it will display on your form

Common Field Types

Label
Used to display a simple block of text/HTML.

Textbox
A single-line box used to collect textual data from registrants.

Text Area
A multi-line box used to collect textual data from registrants.

Checkbox
Allows the registrant to choose/not choose a single item.

Drop Down List
A box that, when clicked, allows the registrant to select a single option from a list.

Radio Button
Allows the registrant to select a single response from a group of options.

Date Input
Creates three drop down lists, (Day, Month and Year) that allow your registrants to enter a date in a common format.

Fee Based Field Types

Fee
Used to accept payment for a product or service, (ex: 'Registration Fee', 'T-Shirt', 'Gala Dinner', etc.)

Code Input Field
A textbox input that allows the registrant to enter a discount or complimentary code. Note: you must first create at least one discount/complimentary code to utilize this field.

Donation
Similar to the Fee field, except it is tax-exempt and allows the registrant to enter any amount.

Formatting Field Types

Line Break
Creates an empty space between two other form fields.

Page Break
Creates a new page for any fields following it; inserts customizable Next and Previous navigation buttons.

Horizontal Line
A solid line that spans the width of your form.

Section Label
Acts as a 'header' to separate the different sections of your form.

Pre-defined Field Types

States
Drop down list that contains all the US states.

Provinces
Drop down list that contains all the Canadian provinces.

Countries
Drop down list that contains a list of countries.

States & Provinces
Drop down list that contains US states followed by Canadian provinces.

Provinces & States
Drop down list that contains Canadian provinces followed by US states.

Photo Uploader
A module to allow your registrants to upload and attach a photo or image to their registration